Breadfast

Founded
2017

Location
Cairo, Egypt

Industry
Online grocery delivery, foodtech, logistics, and embedded fintech

Overview
Breadfast is an Egyptian online grocery and bakery delivery platform that operates a vertically integrated supply chain, controlling sourcing, bakeries, fulfillment centers, and last-mile delivery. The company combines fast commerce with financial services to offer reliable, same-day grocery delivery while optimizing margins through in-house production and logistics. Breadfast has emerged as one of Egypt’s most valuable consumer tech startups.

Core Features
Online grocery & bakery delivery with rapid fulfillment
Vertically integrated operations (own bakeries, sourcing, fulfillment centers, and delivery fleet)
High-frequency consumer model handling millions of monthly orders
Breadfast Pay, a fintech arm offering digital payments and embedded financial services
Data-driven logistics and inventory management to optimize supply and reduce waste

Target Market
Urban and suburban consumers in Egypt, particularly middle-income households seeking convenience, affordability, and reliability
Digitally active users requiring frequent grocery and daily essentials delivery

Value Proposition
Speed & reliability: Consistent, fast grocery delivery backed by owned infrastructure
Cost efficiency: Vertical integration reduces reliance on third-party suppliers
Trust & quality: Control over production ensures freshness and quality standards
Platform expansion: Grocery + fintech ecosystem increases customer lifetime value