Wuilt
Founded
2019, by Ahmed Rostom and Mahmoud Metwaly.
Founder & CEO
Ahmed Rostom — Co-founder and CEO leading Wuilt’s strategy and expansion.
Headquarters / Location
Cairo, Egypt.
Industry
E-commerce enablement / SaaS — no-code website and online store builder platform for small businesses and entrepreneurs.
Funding (key rounds and stage)
Latest Round: $2 million follow-on funding in August 2025.
Lead Investors: Flat6Labs, MTF VC (with participation from Hub71, JIMCO, Purity Tech, and angel investors).
Previous Funding: Raised a $535,000 seed round in 2020.
Funding Stage: Follow-on round / growth stage funding — not labeled as Series A/B publicly, but clearly beyond seed and moving toward growth expansion.
Overview
Wuilt is a SaaS platform that helps individuals and small businesses build professional websites and online stores without coding. Initially subscription-based, the company pivoted in April 2025 to offer the core product completely free in Egypt to accelerate merchant onboarding and market adoption. Since then, thousands of users have joined the platform.
Core Features & Capabilities
No-code website & online store builder — simple, drag-and-drop creation for small businesses.
Pivot to free model: Core platform offered free in Egypt to drive rapid adoption (~20,000 merchants joined).
Merchant tools & monetization: Revenue through value-added services such as Wuilt Shipments, Wuilt Pay, and Wuilt Wallet.
AI-powered features: Planned AI tools to help merchants manage and grow their online presence.
Target Market
Small businesses, entrepreneurs, and social sellers in the MENA region (starting with Egypt, expanding to the UAE, other GCC countries, and Turkey).
Particularly merchants seeking easy, cost-effective digital storefronts without technical barriers.
Value Proposition
Democratizes e-commerce access: No cost to build and launch a digital store or website.
Lower barriers for entrepreneurs: Simplifies digital presence creation for small merchants, social sellers, and freelancers.
Ecosystem services: Adds value through logistics (Shipments), payments (Wuilt Pay), and wallet integration (Wuilt Wallet).
Scalable expansion: Targeting regional rollout with AI capabilities to support operations and growth.