CowryWise
Founded
2017 in Lagos, Nigeria.
Founders & Leadership
Razaq Ahmed – Co-Founder & CEO
Edward Popoola – Co-Founder & CTO
Location
Lagos, Nigeria — with a primary focus on the Nigerian market.
Industry
FinTech / WealthTech / Digital Savings & Investment — a digital platform for automated savings, mutual funds, and investment products.
Overview
Cowrywise is a fintech platform that democratizes access to savings and investment products, making it easier for everyday individuals and small businesses to plan, save, and grow wealth through automated financial planning and investment solutions.
It began as a simple savings platform and has evolved into one of Nigeria’s most active digital wealth management tools, helping users automate savings, invest in mutual funds, build disciplined financial habits, and plan for the future.
Core Features & Capabilities
Automated Savings Plans: Users can create daily, weekly, or monthly savings plans with automated transfers.
Mutual Fund Investing: Access to diverse mutual funds — Cowrywise has become one of Nigeria’s largest mutual fund aggregators.
Goal-Based Investing: Tools to help users align savings and investment plans with personal goals.
Sprout (Business Investments): An offering that lets businesses invest spare cash into liquid, yield-focused instruments regulated by the SEC.
Risk-Profile Tools & Robo-Advisory: Internal algorithms suggest investment products based on individual profiles.
Target Market
Individuals (especially millennials and young professionals) seeking simple, automated savings and investment solutions.
First-time and novice investors who want accessible entry into mutual funds.
Small and growing businesses looking to deploy excess cash into safe, yield-generating assets via Sprout.
Value Proposition
Democratized Wealth Management: Low minimums (e.g., ~₦1,000) make saving and investing accessible to almost anyone.
Regulated & Transparent: Fully licensed by Nigeria’s Securities and Exchange Commission (SEC) as a fund manager, providing confidence and compliance.
Tech-Driven Experience: Automated plans, goal tracking, and diversified investment options provide a seamless and mobile-friendly wealth-building journey.
Mutual Fund Diversity: Cowrywise aggregates a significant portion of Nigeria’s mutual funds on a single platform, giving users choice and diversification.