PiggyVest
Founded
2016 (originally as Piggybank.ng, later rebranded to PiggyVest in 2019).
Founders & Leadership
Somto Ifezue – Co-Founder & CEO
Odunayo Eweniyi – Co-Founder
Joshua Chibueze – Co-Founder
Location
Lagos, Nigeria — PiggyVest is part of PiggyTech Global Holdings and operates primarily in the Nigerian market, with products used across Africa.
Industry
FinTech / WealthTech / Digital Savings & Investment — specializes in automated savings, investment products, and financial planning tools.
Overview
PiggyVest began as a digital savings platform digitizing traditional personal saving methods (like “kolo”) and has since evolved into a comprehensive savings and investment ecosystem. It enables users to automate savings, grow funds, and access investment opportunities — even with low entry thresholds — making personal finance more accessible and disciplined for millions of users.
The platform is operated by PiggyTech Global Holdings and includes complementary products like PocketApp (a consumer payments solution) and Piggyvest Business. The company is licensed and regulated in Nigeria (in partnership with VFD Microfinance Bank, deposits insured by NDIC).
Core Features & Capabilities
Automated Savings: Users can save daily, weekly, or monthly with features like Piggybank, Safelock, Target Savings, and Flex plans.
Investment Options: Access to diversified investment plans, fixed-term products, and long-term wealth strategies.
Financial Tools: Products tailored for personal goal savings, emergency funds, and financial planning.
Business Services: Through Piggyvest Business and PocketApp, users can manage payments and financial activities outside traditional banking.
Growing Ecosystem: Plans to introduce budgeting features and additional tools to help users manage expenses.
Target Market
Individuals (especially young professionals and millennials) looking for structured and disciplined savings tools.
Under-banked or financially underserved consumers seeking reliable digital financial products.
Small businesses and entrepreneurs using PiggyVest’s broader fintech ecosystem (e.g., PocketApp).
Value Proposition
Financial Empowerment & Discipline: Helps users save money automatically with minimal effort.
Accessible Investing: Provides access to investment plans that were traditionally hard to reach for everyday users.
Trust & Transparency: Regulated in Nigeria with insured deposits and clear payout records.
Ecosystem Growth: Expansion into payments and business financial services increases user stickiness and utility.