EzyAgric
Founded
2015 in Kampala, Uganda — EzyAgric was created to digitize African agricultural value chains and give smallholder farmers better access to high‑quality inputs, financial services, digital advisory, and market linkages through a mobile and web platform.
Founders & Leadership
George William Luyinda — Co‑Founder & CEO.
Zilla Mary Arach — Co‑Founder & Chief Product Officer.
(Leadership also includes other product, technical, and operations roles within the team.)
Location
Kampala, Uganda — with service reach across Uganda and expansion plans into regional East African markets including Kenya and Tanzania.
Industry
AgTech / FinTech / Digital Agriculture — focused on agricultural value chain digitization, e‑extension services, fintech solutions, marketplace access, and last‑mile distribution technologies for farmers and agribusinesses.
Funding Stage
Seedstage — EzyAgric has raised approximately $2.5 million in seed funding, including a seed round closed around January 2021.
Overview
EzyAgric is an African agtech platform that integrates digital technology into farming operations, linking farmers, agro‑merchants, and value chain stakeholders. Its platform and network provide farmers with access to genuine agro‑inputs, digital advisory and extension content, financial services such as collateral‑free credit and buy‑now‑pay‑later options, logistics, and market access — all in a single digital ecosystem.
Core Features & Capabilities
Digital Marketplace & Input Access: Farmers can source verified, high‑quality seeds, fertilizers, pesticides, and tools through the EzyAgric platform.
E‑Extension & Analytics: AI‑powered agronomy content and farm management tools help farmers optimize production decisions.
Financial Services: Digital lending products such as Ezycredits and buy‑now‑pay‑later services via partners (e.g., Pezesha) to support input financing.
Market Linkages: Connections to buyers and logistics channels to improve farm sales and reduce dependency on middlemen.
Agent Network: Community‑based agents support farmers without smartphones to access platform services.
Target Market
Smallholder Farmers seeking affordable inputs, financial solutions, and digital advisory services to boost productivity and income.
Agro‑Merchants & Cooperatives looking for digital tools to manage inventory, financing, and distribution.
Regional Agri‑Investors & Impact Partners focused on scalable African agritech solutions with social and economic impact.
Value Proposition
EzyAgric bundles agricultural inputs, data‑driven advisory, digital financing, and market access into a single platform, enabling smallholder farmers and agribusinesses to increase yields, reduce costs, access capital without traditional collateral, and participate more profitably in the agricultural economy.