Farmerline
Founded
2013 in Accra & Kumasi, Ghana — Farmerline was launched to transform smallholder agriculture in Africa by combining digital tools, logistics, field agents, agronomic training, and marketplace connectivity to improve productivity, incomes, and food system outcomes for farmers and agribusinesses. It began by sending agronomic voice and SMS messages to a small group of farmers and has since built a comprehensive technology‑enabled ecosystem to serve millions of growers.
Founders & Leadership
Alloysius Attah — Co‑Founder & CEO
Emmanuel O. Addai — Co‑Founder & COO
Location
Accra & Kumasi, Ghana — with expanded operations across West Africa (e.g., Ivory Coast, Togo, Benin) and partnerships reaching beyond the continent.
Industry
Tech / Agritech / Agricultural Supply Chain — focused on digital agriculture platforms that enable smallholder farmers and agribusiness partners to access quality inputs, training, intelligence, financing, and markets through tech and data solutions.
Overview
Farmerline is a leading African agritech company that helps farmers increase yields, reduce risk, and expand market access by delivering digital agronomic insights, supply‑chain connectivity, and marketplace services. Its Mergdata technology platform integrates data collection, farmer profiling, AI‑driven analytics (e.g., fertilizer demand forecasts, yield predictions, traceability), and communication tools to support smallholder farmers and business partners alike. The company has digitized millions of farmers and now supports corporate, NGO, and government partners across dozens of countries.
Core Features & Capabilities
Mergdata Platform: Cloud‑based agritech system that provides tools for data collection, forecasting, traceability, and supply‑chain intelligence, usable offline and in local languages.
Agronomic Training & Advisory: Local field agents and digital messaging (SMS/voice) deliver climate‑smart farming practices and training to smallholders.
Marketplace & Input Access: Connects farmers with quality seeds, fertilizers, and global buyers, linking supply and demand across regions.
Financing & Credit Enablement: Works with agro‑dealers and financial partners to offer flexible financing of inputs and farm resources.
Analytics & Decision Support: AI‑driven insights for crop yield prediction, input demand forecasting, and agribusiness credit scoring.
Target Market
Smallholder Farmers across Africa seeking better yields, training, and access to markets.
Agribusinesses & Food Manufacturers needing reliable data and supplier networks.
Governments & NGOs implementing large‑scale agricultural development initiatives.
Input Suppliers & Commodity Traders looking to serve rural markets efficiently.
Value Proposition
Farmerline accelerates agricultural productivity and profitability by integrating digital intelligence with on‑the‑ground support — connecting farmers to quality inputs, market opportunities, financing options, and data insights that reduce risk, boost output, and expand income. The platform’s AI‑enabled tools and field networks make modern agritech accessible even in low‑connectivity regions.
Funding Stage
Pre‑Series A — Farmerline has raised significant institutional funding, including:
~US$6.4 M Pre‑Series A equity investment led by Acumen Resilient Agriculture Fund (ARAF) and FMO with participation from Greater Impact Foundation.
~US$6.5 M in debt financing alongside that equity round.
Additional equity (e.g., US$1.5 M from Hivos‑Triodos Fund, Oikocredit involvement) contributing to an expanded pre‑Series A total of ~US$14.4 M.