Fawry

Founded
2008 in Cairo, Egypt — Fawry was created to expand digital payments and financial services across the country.

Founders & Leadership
Fawry was founded with leadership including Ashraf Sabry and supported by key institutional stakeholders over time.

Location
Cairo, Egypt — with operations focused primarily on the Egyptian market, serving both banked and unbanked populations at large scale.

Industry
FinTech / Digital Payments & Financial Services — e‑payments, digital finance, merchant solutions, and expanding into broader financial services like lending and insurance.

Overview
Fawry is Egypt’s largest electronic payment and fintech platform, enabling consumers and businesses to make digital transactions, pay bills, mobile top‑ups, and access financial products through a vast network of POS terminals, mobile apps, online integrations, and agent touchpoints. It serves tens of millions of users monthly and processes millions of transactions per day across payment types.
The platform has evolved into a comprehensive digital ecosystem with features covering consumer finance, SME services, microfinance, BNPL (Buy‑Now‑Pay‑Later), insurance and digital wallets, especially via its myFawry app.

Core Features & Capabilities
Payments & Transactions
Electronic bill payments, mobile top‑ups, e‑ticketing, utilities, and digital services.
Accepts digital revenues for merchants and SMEs through integrated gateways, web, mobile and POS systems.
Large agent network: hundreds of thousands of POS terminals and partner outlets across Egypt.

Digital & Financial Services
myFawry app: Mobile finance hub with prepaid card, money market fund access (Fawry Yawmy), BNPL, and insurance options.
SME lending & microfinance: Digital loans and overdraft facilities for merchants and SMEs.
Fawry Business: End‑to‑end solutions for enterprises including payments, accounting, HR, payroll, and corporate cards.
Microfinance products: Loans and working capital support for small and micro enterprises.

Target Market
Consumers (banked and unbanked) in Egypt using digital payments for everyday transactions.
Small and Medium Enterprises (SMEs) needing payment acceptance, financing, and business services.
Large enterprises and corporates integrating payment solutions and financial operations.

Value Proposition
Broadest digital payments network in Egypt: Extensive coverage through POS, online, mobile apps, and agent channels.
Financial inclusion: Bridging the banked and unbanked with accessible digital services.
One‑stop fintech ecosystem: From basic e‑payments to finance and insurance, supporting both individual users and businesses.
Scalability & innovation: Continuous expansion of services (e.g., Fawry Business, financial products) to meet evolving market needs.

Scale & Market Position
~53+ million monthly users and ~372,000+ POS terminals across Egypt.
Mobile wallet throughput: Billions in transaction volume and strong year‑on‑year growth.
Processes 6+ million daily transactions from a network integrated with numerous banks and payment channels.