Kandua
Founded
2014 in Cape Town / South Africa — Kandua was launched to build a digital marketplace that connects vetted home‑service professionals (plumbers, electricians, handymen, builders, etc.) with customers looking for reliable home services. Over time, it expanded its tech tools to include business‑management features for service providers to send quotes, invoice customers, and grow their operations.
Founders & Leadership
Arjun Khoosal — Co‑Founder & CTO
Sayo Folawiyo — Co‑Founder & CEO (continues to lead after acquisition)
Location
Bellville / Rosebank, Johannesburg, South Africa — operating nationally as a leading home‑services marketplace.
Industry
Tech / Marketplaces / Home Services — a platform that connects customers with vetted local service professionals while providing business tools for service providers to quote, invoice, accept payment, and manage jobs via app or web.
Overview
Kandua operates South Africa’s #1 online home‑services marketplace, enabling homeowners and businesses to find, compare, and hire professionals across hundreds of service categories. The platform serves both sides of the marketplace: customers looking for trusted service providers, and pros who access job opportunities, business tools, and digital workflows. Partnerships with insurers and retailers further extend reach into B2B channels.
Core Features & Capabilities
Home Services Marketplace: Connects customers with vetted professionals across multiple trades (plumbing, electrical, construction, etc.).
Pro Business Tools: The “Kandua for Pros” app lets service providers send quotes and invoices, accept cards/online payments, and track work performance—all from a mobile device with cloud storage.
Smart Matching & Reviews: Algorithmic matching to relevant pros with customer reviews to help inform decisions.
Partnership Integrations: Collaborates with insurance and retail partners to embed services and expand work opportunities for pros.
Target Market
Homeowners & Renters seeking quality service professionals for repairs, installations, and maintenance.
Local Service Providers & SMEs (plumbers, electricians, carpenters, handymen) wanting access to more job opportunities and business tools.
Retail & Insurance Partners integrating Kandua’s network into their value chains (e.g., installation or claims fulfillment).
Small Business Owners looking to digitize quoting, invoicing, and customer engagement workflows.
Value Proposition
Kandua shortens the distance between having a skill and making a living by making it easier for service pros to find work and manage their businesses while giving consumers a trusted, efficient way to hire vetted professionals. Its technology supports operational efficiencies, digital tools, and expanded market access for often underserved service providers.