Sabi
Founded
2020 as a spin-off from Rensource (a Nigerian energy tech company).
Founders & Leadership
Anu Adedoyin Adasolum – Co-Founder & CEO
Ademola Adesina – Co-Founder & President
Plus a leadership team across product, engineering, strategy, ESG and operations.
Location
Lagos, Nigeria (with operations serving merchants across Africa).
Industry
B2B digital commerce & supply chain infrastructure — enabling trade and logistics for Africa’s informal and SME sectors with embedded financial services.
Overview
Sabi builds digital infrastructure that powers the distribution of physical goods and services for businesses across Africa’s informal sector — especially small merchants, distributors, and manufacturers. Its platform combines supply chain tools, marketplace services, and financial products to help businesses manage inventory, access financing, streamline distribution, and expand market access.
Sabi’s platform includes multiple offerings like:
Sabi Market: A B2B marketplace for fast-moving consumer goods (FMCG), electronics, textiles, etc.
TRACE: A traceability and export infrastructure for ethically sourced commodities.
Financial Services: Inventory finance, commodity finance, savings-linked products and merchant credit.
Core Features & Capabilities
Digital supply chain management connecting merchants with distributors and manufacturers.
B2B marketplace with logistics tooling and analytics.
Embedded financial services via partnerships with regulated institutions to improve access to credit, savings, and working capital.
TRACE export platform for ethically sourced minerals and commodities (including digital traceability for global buyers).
Target Market
SME merchants and informal retailers in Africa seeking digital commerce tools.
Distributors, manufacturers, and logistics partners needing better access to demand data and sales channels.
Global commodity buyers requiring traceable, ethically sourced products via TRACE.
Value Proposition
Infrastructure for informal trade: Sabi enables digitization of offline, informal commerce — giving merchants tools for inventory, sales, financing, and distribution.
Embedded finance: By linking with local financial partners, the platform improves access to working capital and credit.
Sustainability & compliance: TRACE and related services enhance traceability for global supply chains, helping local producers reach export markets with ESG standards.
Holistic solutions: Combines marketplace, traceability, and financial services — creating a one-stop ecosystem for merchants and exporters.
Funding & Funding Stage
Latest Major Funding
Series B round: US$38 million raised (reported in 2023) at a ~US$300 million valuation. Investors included:
CommerzVentures
Norrsken22
Fluent Ventures
Proof VC
CRE Venture Capital
Janngo Capital
Prior Funding
Seed & Bridge rounds: Previously raised around US$2M seed and US$6M in a bridge round to expand B2B retail capabilities.
Funding Stage
Series B / Growth Stage
The Series B marks late-growth capital, supporting scaling, product expansion (including TRACE), and broader regional market penetration.
Current Strategic Context
Sabi has pivoted toward traceable export infrastructure (TRACE) to capture higher-margin global commodity markets, even as it remains rooted in helping African merchants digitize supply chains.
The company experienced a restructuring in 2025 to align resources with the pivot toward commodities and ESG-aligned trade.