SafeBoda
Founded
2014–2015 in Kampala, Uganda — SafeBoda began with a mission to bring safety, professionalism, and tech‑enabled ride‑hailing to the informal boda boda (motorcycle taxi) industry in East Africa.
Funding Stage
Growth Stage / Series B Venture Funding — SafeBoda has raised multiple venture rounds, including early funding from Shell Foundation and accelerator support, a Series A led by CRE Venture Capital, and a Series B co‑led by Allianz X and GoVentures (GoJek). It has also received investment from Google’s Africa Investment Fund as part of growth‑stage backing, and the company has raised more than $20 M+ in venture capital from global investors.
Founders & Leadership
Maxime Dieudonné — Co‑Founder
Rapa Thomson Ricky — Co‑Founder
Alastair Sussock — Co‑Founder
(Current leadership includes CEO Rob Sanford and COO Frida Mwaura as part of the company’s broader executive team.)
Location
Kampala, Uganda — with expanded operations in Nigeria and Kenya (primarily ride‑hailing and delivery services).
Industry
Mobility / Ride‑Hailing & Logistics / Super App Services — combining motorcycle taxis, car rides, delivery logistics, and financial‑payment capabilities.
Overview
SafeBoda is a community‑centric ride‑hailing and on‑demand services platform that connects passengers with trained, insured, and professional boda boda (motorcycle) drivers via a smartphone app. Originally focused on safer motorcycle rides in Kampala and other cities, it has expanded into a broader “super app” ecosystem offering rides, parcel and food delivery, digital payments, savings, and other services tailored to everyday urban needs. The company has completed tens of millions of rides, partnered with tens of thousands of drivers, and mobilized over a million customers across its service footprint.
Core Features & Capabilities
On‑Demand Ride‑Hailing: Connects customers with certified boda boda and car drivers for safe urban transport.
Delivery & Logistics: Parcel, food, and goods delivery service on demand.
Payments & Wallet Services: Integrated payments, cashless transaction support, and digital wallet features.
Driver Training & Safety: Comprehensive road safety training, helmets, reflective gear, and rider certification programs.
Business & Super App Expansion: A multi‑service platform evolving beyond transport into broader digital services for passengers, drivers, and merchants.
Target Market
Urban Commuters seeking safer, reliable, and affordable transport services in major African cities.
Small Businesses & E‑Commerce Sellers needing last‑mile deliveries and logistics support.
Drivers & Gig Economy Workers looking for structured, safer, tech‑enabled work with improved earnings potential and benefits.
Value Proposition
SafeBoda delivers safe, affordable mobility and logistics services by combining professional driver networks, technology‑driven dispatch and payments, and community‑oriented practices. Its emphasis on training, safety, and financial inclusion has helped redefine urban transport experiences while building opportunities for driver partners and delivering convenience to millions of users.