Still Good

Founded
May 2025 in Johannesburg, South Africa — Still Good was launched as a digital marketplace aimed at connecting South African shoppers with surplus grocery stock at deep discounts, helping reduce food waste while making nutritious groceries more affordable for families and communities. The platform partners with major retailers and independent stores to redistribute perfectly edible food nearing sell-by dates that might otherwise go unsold.

Founders & Leadership
Steffen Burrows — Co-Founder & CEO (one of four co-founders leading the mission to tackle food waste and affordability in South Africa).

Location
Johannesburg, South Africa — operating nationwide with partnerships across provinces including Gauteng, KwaZulu-Natal, Western Cape, Eastern Cape, Free State, Northern Cape, North West, and beyond.

Industry
Tech / Food & Sustainability / Ecommerce — focused on reducing grocery waste and lowering food costs by linking surplus inventory from retailers with budget-conscious consumers through an online platform.

Overview
Still Good is a social enterprise and online platform that helps South African consumers access discounted “Value Bags” of groceries containing surplus stock from major retail partners such as Pick n Pay, Spar, Food Lovers Market, and independent stores. These Value Bags offer up to approximately 65 % off normal retail prices and are sold through the Still Good website or app, with customers collecting their purchases at designated times. The model simultaneously combats food waste at retail level and supports families struggling with rising food prices.

Core Features & Capabilities
Discounted Surplus Grocery Marketplace: Connects shoppers with discounted, near-expiry or surplus food products from partner retailers.
“Value Bags” Bundles: Pre-packaged grocery bags offering significant savings, often between ~50 %–65 % off typical retail costs.
Multi-Partner Retail Network: Partnerships with 80+ stores including major grocery chains and independent retailers.
Accessible Digital Platform: Consumers browse and reserve bags online, with secure payment processing and simple in-store pick-up.

Target Market
Price-Sensitive South African Shoppers seeking to stretch grocery budgets amid inflation and rising living costs.
Families & Low-Income Households looking for affordable access to nutritious food.
Retail Partners & Grocery Stores aiming to reduce waste and recoup value from surplus stock.
Communities & Sustainability Advocates interested in reducing environmental impact and food waste.

Value Proposition
Still Good helps consumers save on essential groceries while drastically reducing food waste across the retail supply chain. Its platform enables affordable access to quality food, helping families cut grocery costs and redirect savings to other needs, while retailers benefit from lowering waste disposal costs and reclaiming value from surplus inventory.