Taager

Founded
2019 by Mohamed Elhorishy, Abdelrahman Sherief, Ahmed Ismail, and Ismail Omar.

Founder & CEO
Mohamed Elhorishy — Co-founder and CEO leading Taager’s strategy, expansion, and product development.

Headquarters / Location
Originally Egypt-based; now headquartered in Saudi Arabia with a presence across Egypt, the UAE, Iraq, and recently Morocco (Casablanca).

Industry
Social e-commerce / e-commerce infrastructure and logistics — enabling merchant-driven online selling backed by tech, logistics, and data services.

Funding Stage
Latest Round: Pre-Series B (Feb 2025) — raised USD 6.75 million led by Norrsken22 with participation from Endeavor Catalyst, Beltone VC, and existing investors.

Prior Round: Seed round ~USD 6.4 million in 2021 led by 4DX Ventures.

Current stage is Pre-Series B / growth stage — positioning Taager for a full Series B later as it scales regionally.

Overview
Taager is a social e-commerce enabling platform that empowers individuals and small sellers to launch and scale online businesses without upfront inventory costs. The company manages sourcing, storage, payments, fulfillment, and logistics — allowing merchants to focus on customer acquisition via social channels.

Core Features & Capabilities
End-to-end e-commerce services: sourcing, warehousing, product catalog, order fulfilment and delivery.
Social seller support: tools for online merchants selling via platforms like Facebook, Instagram, TikTok, and WhatsApp.
AI & machine learning: predictive analytics, intelligent product bundling, and AI sales agents to scale operations and improve seller insights.
Multi-market payment and finance support: integrated payments and embedded financing to reduce barriers for merchants.
Business Tech Africa

Target Market
Social sellers and micro-entrepreneurs — particularly youth, women, and creators across the MENA region.
Business Tech Africa
Small & medium online merchants seeking scalable e-commerce infrastructure without inventory risk.

Value Proposition
Low barrier to entry for online selling: No upfront capital or inventory needed — Taager enables merchants to start with minimal cost.
Operational support: Full backend infrastructure — sourcing, storage, fulfillment, and logistics — handled by Taager so sellers can focus on growth.
Data-driven tools: AI and analytics help merchants optimize product selection, pricing, and customer engagement.
Regional scale and reach: Operations across Saudi Arabia, Egypt, the UAE, Iraq, and Morocco support broader market access.