Thrive Agric
Founded
2017 in Abuja, Nigeria — ThriveAgric was launched to digitize and empower smallholder farmers by linking them to finance, technology‑driven advisory, and market access, enabling higher yields and better income outcomes. The company became fully operational in 2018.
Founders & Leadership
Uka Eje — Co‑Founder & CEO
Ayodeji Arikawe — Co‑Founder & CTO
AYuTe Africa Challenge
Location
Abuja, Nigeria — with active expansion into other African markets including Ghana, Kenya, and Zambia as part of pan‑African growth plans.
Industry
AgriTech / FinTech / Agriculture Services — focused on digital agriculture solutions that combine financing, farm data, advisory, and market linkage for smallholder farmers.
Overview
ThriveAgric is a technology‑driven agricultural company that empowers smallholder farmers by providing access to quality farm inputs, structured financing, data‑driven best practices, and market access for their produce. The company’s proprietary Agricultural Operating System (AOS) helps onboarding, mapping, monitoring and credit evaluation of farm operations via mobile and offline tools used by field agents. ThriveAgric also operates digital marketplace tools, such as Tradr, which connects farmers to buyers of inputs and commodities, and Tmoni, a digital wallet for financial services. Over time, ThriveAgric has grown its farmer network into the hundreds of thousands, boosting production outcomes and linking farms to commercial off‑takers.
Core Features & Capabilities
Agricultural Finance & Input Distribution: Structured access to quality seeds, fertilizers and crop protection inputs, often in lieu of direct cash funding, reducing barriers to productive farming.
Agricultural Operating System (AOS): A data‑centric mobile platform for field agents to map farms, collect farmer data, and monitor crop health to drive advisory and financing decisions.
Field Support & Advisory: On‑the‑ground field officers provide tailored agronomic advice and monitor crop progress through structured workflows.
Marketplace Platforms: Tools like Tradr connect farmers with buyers and input providers, improving market visibility and pricing opportunities.
Financial Services Integration: Digital wallets and related tools (e.g., Tmoni) facilitate savings, transactions, and credit features to address financial inclusion among rural producers.
Target Market
Smallholder Farmers across Nigeria and emerging African markets who lack access to affordable finance, quality inputs, and consistent off‑take opportunities.
Agricultural Value Chain Actors including off‑takers, processors, and commercial buyers of staple crops that need reliable, quality supplies.
Institutional Partners (e.g., banks, NGOs) looking to support agriculture finance backed by structured farm data and performance insights.
Value Proposition
ThriveAgric’s value lies in bridging the systemic gaps that smallholder farmers face — particularly in finance, inputs, information, and markets — by offering an integrated agritech platform that merges digital data, structured finance, and logistical support. This model:
Reduces credit barriers by linking farmer performance data to financing opportunities and delivering inputs instead of direct cash, aligning incentives for productivity and risk management.
Improves farm productivity and yields by embedding data‑driven advisory services and structured field monitoring, driving higher crop outcomes relative to regional averages.
Increases market access and pricing power by connecting farmers to premium commercial buyers and organized marketplace tools, stabilizing demand and revenue flows.
Strengthens food security at scale by enabling coordinated production across large farmer networks, contributing measurable volumes of staple grain supply to local markets and reserves.
Fosters financial inclusion through integrated wallet and transaction services that empower rural participants with savings, payments, and credit features otherwise unavailable.