Vezeeta
Founded
2012 in Cairo, Egypt — Vezeeta was created to modernize healthcare access by enabling patients to search, compare, and book medical appointments digitally, replacing slow, manual traditional systems with a tech‑enabled healthcare marketplace.
Founders & Leadership
Amir Barsoum — Co‑Founder & CEO
Ahmed Badr — Co‑Founder
Location
Originally Cairo, Egypt — with operations spanning Middle East and Africa, including Kenya, Nigeria, Saudi Arabia, Jordan, Lebanon, and other markets; also maintains presence in Dubai, UAE as a regional hub.
Industry
HealthTech / Digital Healthcare & Telemedicine — focused on patient engagement, appointment bookings, telehealth, pharmacy, diagnostics, and healthcare provider SaaS.
Overview
Vezeeta is a leading digital healthcare platform serving over 10 million patients across more than 80 cities in the Middle East and Africa. The platform enables users to search for doctors and clinics by specialty, location, ratings, and insurance, book physical or virtual appointments, order medications online, and schedule lab services — all through mobile and web apps. Additionally, Vezeeta offers practice management and SaaS products for healthcare providers, helping clinics and hospitals streamline scheduling, patient data, reminders, and reporting. Across markets like Kenya, the app improves accessibility by covering multiple specialties and offering options like cashless payments (e.g., M‑PESA).
Core Features & Capabilities
Doctor & Clinic Search + Booking: Find, compare, and instantly book appointments with licensed medical professionals.
Teleconsultations: Virtual doctor visits via phone or video chats, especially useful for remote or mobility‑restricted patients.
Online Pharmacy & Lab Services: Order medications for home delivery and book lab sample collection appointments.
Practice Management SaaS: Digital tools for healthcare providers including scheduling, patient management, reminders, and analytics to improve clinic efficiency.
Patient Reviews & Ratings: Verified reviews and ratings help users make informed choices about providers.
Target Market
Patients & Consumers seeking faster, easier access to healthcare providers without long wait times or unnecessary travel.
Healthcare Providers & Clinics needing digital scheduling, patient engagement tools, and workflow automation.
Urban and Underserved Populations in markets like Kenya where clinic access may be limited by geography or infrastructure.
Insurance‑Linked Users who want to find providers that accept specific insurance plans.
Value Proposition
Vezeeta’s platform bridges the gap between patients and quality healthcare by digitizing the entire care access journey — from discovery and scheduling to follow‑ups and pharmacy services. It enables:
Faster access to care by allowing users to search, compare, and book appointments in minutes rather than hours or days.
Greater choice and transparency via verified ratings, reviews, and search filters that help patients choose the right provider for their needs.
Improved provider efficiency through practice management tools that reduce no‑shows, streamline workflows, and enhance patient data management.
Expanded care reach via telehealth and mobile access, particularly benefiting patients in rural or underserved regions.
Integrated healthcare services by combining booking, pharmacy, and diagnostic services into one ecosystem — reducing fragmentation in care journeys.