Wasoko

Sokowatch, now known as Wasoko, is a tech-driven B2B e-commerce company founded in 2015 by Daniel Yu. Based in Kenya, Wasoko empowers small retailers by providing a seamless platform to order goods directly from suppliers. Its mobile platform allows retailers to purchase inventory with free same-day delivery and access to credit facilities.

The company aims to digitize informal retail, which dominates Africa’s economy. Retailers can order FMCGs, track deliveries, and manage their stock more efficiently. Wasoko also offers embedded financing, giving shop owners working capital to grow their businesses.

Wasoko operates in Kenya, Tanzania, Uganda, and Rwanda, with plans to expand across Africa. Backed by top investors like Tiger Global and 4DX Ventures, it has raised over $125 million, including a $125 million Series B in 2022. Sokowatch is reshaping Africa’s informal retail sector through technology and financial inclusion.